Breastfeeding Survey
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MAM Breastfeeding Survey

Your #MAMmilkmoments

We asked. You answered! Breastfeeding can be a mix of triumphs, challenges, and everything in between. We're excited to present the results of our comprehensive breastfeeding survey*, which gathered insights from over 5,000 mothers across various countries. Our survey sheds light on the motivations, challenges, and social perceptions surrounding breastfeeding and your #MAMmilkmoments. Join us as we explore the data.

Motivation & Challenges 

Breastfeeding is a deeply personal and unique experience for every mother. Our survey revealed the powerful motivations that drive mothers to breastfeed, alongside the significant challenges they face.

How long do you plan to breastfeed your child or have you breastfed your child?

63% of participants follow the WHO guideline to breastfeed at least 6 months. WHO and UNICEF recommend that children initiate breastfeeding within the first hour of birth and be exclusively breastfed for the first 6 months of life – meaning no other foods or liquids are provided, including water.

How long do you plan to breastfeed?


63% of participants follow the WHO guideline to breastfeed at least 6 months. 23% continue to breastfeed after their baby’s 1st birthday.

Reasons for breastfeeding

A resounding 93% of mothers emphasized the health benefits for their baby of breastfeeding, citing it as their primary motivation. Breastmilk's natural antibodies help protect infants from illnesses, promoting a healthier start to life.

Reasons to stop breastfeeding

Main reasons for stoping to breastfeed are physical ones. These issues can be disheartening and lead some to consider stopping earlier than planned.

Social Perceptions

Our survey also explored how breastfeeding is perceived by society and the immediate environment of breastfeeding mothers. Breastfeeding in public remains a complex issue for many mothers. Despite the majority acknowledging society’s general acceptance, the reality remains that public breastfeeding is far from fully embraced.


Breastfeeding is accepted in society:

When you breastfeed in public, people often look at you funny.  

While breastfeeding is widely accepted, mothers often feel judged or uncomfortable breastfeeding in public, with the majority reporting exposure to glances and feeling uneasy about public breastfeeding.

Breastfeeding in public makes me uncomfortable.

In which public places did/do you prefer or avoid breastfeeding?

Although generally accepted, many mothers still face discomfort when breastfeeding in public. About 37% prefer to do so in less visible places, and 24% avoid it altogether to avoid judgmental stares.

Learn More About Breastfeeding 

Breastfeeding is a journey filled with ups and downs, and every mother's experience is unique. Explore our resources on breastfeeding, including tips, expert advice, and personal stories from other mothers. Whether you're just starting or continuing your breastfeeding journey, we're here to support you.

* MAM Breastfeeding Survey 2024, n=5.476*, 2024.