We asked. You answered! Breastfeeding can be a mix of triumphs, challenges, and everything in between. We're excited to present the results of our comprehensive breastfeeding survey*, which gathered insights from over 5,000 mothers across various countries. Our survey sheds light on the motivations, challenges, and social perceptions surrounding breastfeeding and your #MAMmilkmoments. Join us as we explore the data.
Breastfeeding is a deeply personal and unique experience for every mother. Our survey revealed the powerful motivations that drive mothers to breastfeed, alongside the significant challenges they face.
How long do you plan to breastfeed your child or have you breastfed your child?
A resounding 93% of mothers emphasized the health benefits for their baby of breastfeeding, citing it as their primary motivation. Breastmilk's natural antibodies help protect infants from illnesses, promoting a healthier start to life.
Main reasons for stoping to breastfeed are physical ones. These issues can be disheartening and lead some to consider stopping earlier than planned.
Our survey also explored how breastfeeding is perceived by society and the immediate environment of breastfeeding mothers. Breastfeeding in public remains a complex issue for many mothers. Despite the majority acknowledging society’s general acceptance, the reality remains that public breastfeeding is far from fully embraced.
While breastfeeding is widely accepted, mothers often feel judged or uncomfortable breastfeeding in public, with the majority reporting exposure to glances and feeling uneasy about public breastfeeding.
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Breastfeeding is a journey filled with ups and downs, and every mother's experience is unique. Explore our resources on breastfeeding, including tips, expert advice, and personal stories from other mothers. Whether you're just starting or continuing your breastfeeding journey, we're here to support you.
* MAM Breastfeeding Survey 2024, n=5.476*, 2024.