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We keep reinventing what's best for babies.

Above all else, MAM baby products must be one thing: safe. Is it possible to maintain this high quality and still use more sustainable materials? Yes - thanks to our unending passion for research and development.

In 2022, we launched the MAM Original Pure – our first pacifier made with polypropylene traceable to bio-circular raw materials*. Sustainable packaging is just as important to us. We have already taken some important steps with our SUPA Project (SUstainable PAckaging). None of this prevents us from meeting, and exceeding, safety standards. At MAM, we set particularly strict standards for ourselves and are constantly working on innovative solutions: Inventive at heart.

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45

experts work on the development of MAM products.

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31

technical MAM inventions have gained protection with 282 patents.

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76%

of our packaging materials are either recycled, renewable or from responsible sources.

slide 0

45

experts work on the development of MAM products.

slide 1

31

technical MAM inventions have gained protection with 282 patents.

slide 2

76%

of our packaging materials are either recycled, renewable or from responsible sources.

"What was good yesterday needs to be optimized again today. We’re leaving the old ways behind and adopting new ways of thinking to create sustainable product innovations such as the Original Pure pacifier.”

In the Interview: Three employees from the MAM R&D Competence Center, Wolfgang Fargel, Dietmar Rainprecht, and Oliver Morina-Schmidt, talk about the close connection between innovation and sustainability.

Pacifier 2.0. We are rethinking materials

"We are incredibly proud of our centerpiece: the MAM Original Pure pacifier. After 15 years of research and development, our team has found the right material for the first bio-based pacifier.”

Doris Fiala and Peter Guttmann, MAM

New Materials

Sustainable and safe: In 2022, we launched the MAM Original Pure – our first pacifier made with polypropylene linked to bio-circular feedstocks*. With this innovation, we have succeeded in taking a significant first step towards decoupling fossil raw materials without having to compromise the quality and safety of our products. With the MAM Original Pure pacifier, we not only support the healthy development of babies, but also a sustainable future.

Our progress: 

  • First MAM pacifier made with polypropylene linked to bio-circular feedstocks* brought to market.
  • Exclusive material: MAM SkinSoftTM Silicone, developed in close cooperation with experts for MAM bottle and pacifier teats. This silicone feels softer than other silicones.


* Bio-circular raw materials can be traced back to previously used vegetable oils as well as waste and residues from vegetable oil production through the ISCC PLUS certified mass balance method.

Sustainable Packaging

Packaging has an important job: It protects products from contamination and damage. This is especially important for baby products. Therefore, the highest requirements apply to our packaging in terms of safety and protection. Likewise, they must be designed in a way that they have the least possible impact on the environment. That’s why the sustainable design of the packaging is just as important to us as the design of the products themselves.

Our progress: 

  • Sustainable packaging: By 2025, all packaging solutions will be made from either recycled, renewable or responsible materials (currently 76% achieved).
  • Recycled PET (rPET): By 2022, 78% rPET was being used in blister packaging. rPET is a food-grade raw material consisting mainly of used PET bottles. 
  • 98% of our paper-based packaging is FSC certified.

Norms and Standards

MAM is a pioneer in the field of norms and standards. The inventive spirit of founder Peter Röhrig has shaped the company since its early years. As early as the 1990s, MAM was involved in the implementation of safety standards for baby products and advocated for the highest standards of safety. With success! This has enabled us to play a key role in raising product standards not only in Europe but worldwide for the baby industry.

Our progress:

  • About 3,000 tests are performed on 30,000 products by external agencies every year. Thanks to our high quality, we can be especially proud of our low rate of complaints (12 complaints per million products). 
  • Product Awards: MAM products have won many awards during the reporting period, with the Easy-Start Anti-Colic baby bottle being named best baby bottle at the UK's Made for Mum Awards.

MAM Sustainability Report

2021/2022

Download the full report.

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